What is Digital Marketing? Exactly
When you do marketing in digital world, that’s a digital marketing, It’s a simple word i say.. or the marketing of products or services using digital channels to reach consumers.
The main objective is to promote brands through various forms of digital media in Indian market like facebook, twitter, linkedin, blogs now these days some brands using pinterest etc. basically all the popular digital channel where people most of the time share their story and spend good time.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Great example of Digital Marketing Campaign from TATA Housing. It’s an amazing case study for Indian real estate market. How realty firm Tata Housing has sold 250 flats from Facebook