“For the past 14 years, I have been active in the field of advertising communication.
I started my career as a Junior Graphic Artist with a Raipur based News Daily. My flair for communication took me to various ad agencies where I quickly grew to become Creative Director. After a few successful stints, I started working as a freelance brand consultant (assisting Harish Bijoor has been one of my career highlights). My experience across the industries has been a massive help to my clientele that includes names like Aakriti Eco City, Aakriti Aqua City, Paras Emperor Bhopal (by Harish Moolchandani), Silver Springs Phase 1 &2, Silver Lake View, Silver Mansions, Shalimar Township, SOM Group, Atlanta Group, Rajasthan Tourism, Sikkim Tourism, Eicher Motors, BSL Suitings, ZEE TV, Abhivyakti by Dainik Bhaskar Group, ITC Welcome Group Hotels, Airtel, Kirloskar Pumps – to name just a few.
In south India, I have served clients like SJB Hotel, Ayurvedic Beach Resort and Keralam Holiday. I have also lent my services to Fit on Click which is a Dubai based venture.
My work has taken me on constant business trips to various cities across India like Trivendrum and Cochin in the South to Delhi and Mumbai, the commercial capital of India.
Realizing the growing importance of Indore as a test market for various new products and services, I decided to focus more on central India and founded my own ad agency called Digital Nib.
Digital Marketing has emerged as the most effective way to achieve specific marketing goals as people are consuming more and more online content on their mobile phones, laptops, desktop computers – at workplace, home and even during commutes. With the right strategy and expertise, Marketers can easily exploit this highly absorbing medium, generate leads and systematically convert them into buyers thanks to facilities like group-focused and reinforced messaging, feedback and interactivity offered by the digital media.
I have helped many clients to launch digital campaigns with most gratifying results. Besides managing my commercial interests, I am also dedicating a lot of my time to share useful content with my subscribers absolutely free. As a passionate advocate of Digital marketing, I believe that I must educate and draw in maximum people to try this new and exciting medium.”
Some chewy nuggets about Digital Marketing:
- 81% of consumers conduct online research before they make a any purchase or take any services
- 60% of consumers start their research on a search engine before heading to a specific website
- 61% of consumers read product or service review before making purchase, its a Econsultancy
- Digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels