Social media marketing is still young and nascent stage. People think that Facebook, Twitter and Instagram magic tool for digital marketing, Truths about social media marketing that may not be hot and blurry, but you need to know.
There’s is misunderstanding that with social media you can just share a few posts and the business will magically start rolling in. This often leads to irritation – brands know they need to be active on social media, but many can’t crack the code to success.
The truth is, crushing your business goals with social media takes time, strategy and budget. Can you find any brand that has a huge, successful case study based on simply winging it with a few tweets. It doesn’t happen.
If you’re going to leverage social media to drive business results, you have to understand that success takes commitment, consistency and adaptation.
Social Media not a Free – Social media marketing is the most cost effective not a free. Get your content in front of a highly-targeted audience. Thinking about the cost of social media, you need to take time for thought. How much time does it take to create content? How much time does it take to publish and monitor content? How much time does it take to execute advertising promoting your content? This all comes into play.
Brands put a lot of time and money into their SEO strategies and seem to leave social media to a junior level staff member. Would you leave sales calls to an junior staff ? Say to BIG NO, its not right!!
Treat your social media presence like any other marketing channel and carve out an appropriate budget. With the right employee or digital marketing agency, you’ll find that investing in social media will boost major brand marketing KPIs across all marketing channels.
Yess It’s a Future of Marketing – Social media has forever changed the way we communicate and it isn’t going away. Considering the amount of usage and impressions social sites get, Even if you’re semi-resistant to social, you’re doing your brand a big damage by not jumping in and giving it a shot. Even if you or your direct target audience don’t currently consider them selves “social power users”, there’s a crop of people growing up who always had these platforms and businesses are already courting them for future business.
Where will your brand be in five years without a social presence.
Strategy Matters – The fun part of social media marketing for most people is the actual Tweeting, Instagramming or posting on Facebook, however, tactics without strategy are a waste of time and money.
Many businesses fail to define why they’re Tweeting and skip right to talking about what they’ll be tweeting instead. Do you know the difference between strategy and tactics? Strategy is the overall campaign plan while tactics are the actions uses to achieve said plan.
In thinking about strategy, it’s also important to consider which tactics are important and which are nice to have. Start with your goals, define your strategy and THEN figure out how to get there.