44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. The likelihood of doing this is linked very strongly to age:
FACEBOOK SOCIAL MEDIA MARKETING STATISTICS: 8 percent of social media marketers worldwide said Facebook produced the best ROI. Images are responsible for 75 to 90 percent of an ad’s performance on Facebook. Since so many Facebook users watch video without the sound on, captioned video ads can increase video view time by an average of 12 percent. The most effective length for an ad title on Facebook is four words, and 15 words for a link description. 32 percent of influencers say that Facebook is the best social media platform for influencer marketing. 9 percent of online consumers turn to Facebook for holiday shopping ideas.
TWITTER SOCIAL MEDIA MARKETING STATISTICS: The statistics below reveal that marketing on Twitter is a short and sweet way to convert customers: 53 percent of users say they bought a product they first saw on Twitter. 81 percent of users say that Twitter impacts their purchasing decisions more than TV. 70 percent of small business followers re-tweet content. Promoted tweets boost offline sales by 29 percent.
72 percent of brand followers are likely to buy in the future.
LINKEDIN SOCIAL MEDIA MARKETING STATISTICS: 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content. 50 percent of B2B buyers use LinkedIn when making purchasing decisions. Marketers that flesh out their Products and Services page have 2x as many company followers. Posts that include a link receive 200 percent more engagement. Posts that end with a question receive 50 percent more engagement.
Data Source BIA/Kelsey/smallbiztreds